Hello, I'm Julie Frausto, Marketing Director
Experienced brand marketing leader with over 13 years of success in developing and executing commercial marketing strategies. Adept at integrated marketing communications, digital marketing, market research, team leadership, and multicultural marketing. Proven track record of achieving brand awareness, audience growth, and revenue targets.
Experience
Marketing Director
Planned Parenthood | Aug 2021 - Preset
- Develop and execute brand building and consumer-facing marketing strategies to drive brand awareness, audience growth, and revenue.
- Lead and coach a dedicated team responsible for brand marketing, promotional programs, advertising, social media, public relations, and campaign optimization.
- Manage channel development and oversee promotional programs, ensuring alignment with business objectives.
Senior Brand Marketing Manager, Boost Mobile
Dish | Jul 2020 - Aug 2021
- Successfully grew a Fortune 200 company's nationwide prepaid retail wireless brand, Boost Mobile, through strategic marketing initiatives and brand enhancement concepts.
- Managed $250+ million annual marketing budget, ensuring effective allocation across various marketing channels.
- Directed brand strategy, positioning, messaging, advertising, media, and creative development.
- Collaborated with cross-functional teams, including creative, media, legal, trademark, and market research, to execute marketing campaigns.
Lead Brand Marketing Manager, Boost Mobile
T-Mobile | Jan 2018 - Jul 2020
- Developed and executed brand strategy and marketing communication programs for T-Mobile's nationwide prepaid brand, Boost Mobile.
- Led national advertising campaigns and achieved a 25% increase in revenue with the strongest campaign.
- Collaborated with acquisition and product teams on successful national promotions, driving customer retention.
- Managed agency partners and national partnerships for integrated brand marketing campaigns.
Multicultural Brand Marketing Manager, Boost Mobile
Sprint | Sept 2016 - Dec 2017
- Managed multicultural brand strategy and marketing efforts for Sprint's nationwide prepaid brand, Boost Mobile.
- Increased Hispanic Brand Awareness metric by 47% within one year.
- Collaborated with media partners, Latinx brand ambassadors, and influencers to drive content and initiatives.
- Developed and executed relevant multicultural marketing programs based on market insights.
Digital Marketing Manager
Torrance Memorial Medical Center | Apr 2012 - Aug 2016
- Led digital consumer-based strategy and marketing programs across all digital channels for a healthcare system.
- Managed monthly marketing budget and negotiated contracts to achieve project goals.
- Increased web traffic by 83% within 2 years through relevant blog articles and web content.
- Led successful social media campaigns, resulting in a 34% increase in reach within one year.
Adjunct Professor
University of La Verne | Aug 2012 - Dec 2014
- Taught Marketing Principles to upper-level communication students, earning high student evaluations (3.9 out of 4.0).
Marketing Specialist
Klatch Coffee | Oct 2009 - Mar 2012
- Developed and managed marketing materials, brand redesign, and editorial direction for an award-winning specialty coffee brand.
- Increased online sales by 39% within the first year through the e-commerce website under the new brand direction.
- Instituted a customer loyalty program to promote products and build a loyal customer base.
making people love your brand - one campaign at a time
Education
BA, Communications
University of La Verne
2006
MFA, Computer Arts
Academy of Art University
2008
MBA, Marketing
University of La Verne
2011
The Work
Brand Campaign
Listen to Your Heart
Planned Parenthood advocates for all patients to get the best reproductive health care at their convenience. To educate our patients seeking care, we take them along for a health care visit to demonstrate the ease and the high-quality care they receive at their local Planned Parenthood.
Digital & Social Advertising Campaign
Listen to Your Heart
Primary Elections have a direct impact on our community, schools, parks, roads, and so much more. Like accurate sexual and reproductive health education in schools, that's why it's so important to register to vote and vote at every election.
Brand Campaign
Listen to Your Heart
Why is Planned Parenthood the first choice for so many? Because Planned Parenthood are the experts in high-quality, compassionate reproductive health care. Make Planned Parenthood your first choice.
Brand Tentpole Campaign
Step Up to Vote
Democracy is one of America’s shining qualities but many Americans haven’t made voting a regular practice. Step Up to Vote was a non-partisan campaign aimed to encourage voter registrations and provide reliable voter information ahead of 2020 election. Boost teamed up with partners like MTV to encourage viewers to Step Up to Vote.
National Advertising Campaign
Mobile with More
Boost Mobile empowers its customers to get more out of life and their mobile phones. That's why switching to Boost gives you more. Who doesn't like more of a good thing?
Digital & Social Content Campaign
Switch Crew
To reinforce our national advertising campaign, Project Switch, Boost Mobile hired the Switch Crew; MMA fighters TJ "Killashaw" Dillashaw, Quinton "Rampage" Jackson, and Juan "The Spaniard" Archuleta save the world, one wireless woe at a time.
National Advertising Campaign
Project Switch
Boost Mobile makes it easy to switch to avoid all your wireless woes by illustrating how easy it is to save with a switch, Bro.
Digital & Social Content Campaign
#FlipOffTaxes
Boost Mobile announced that its monthly unlimited plans will now include taxes and fees - meaning $50 really means $50, with unlimited gigs, no overages, no hidden fees, no kidding! Delivering on our promise to be the best value in prepaid wireless.
Brand Tentpole Campaign
Boost Your Voice
Boost Your Voice is a non-partisan initiative that took a stand against voter inequality. Boost formed a unique relationship with customers by enabling them to exercise their most fundamental American right inside a Boost Mobile store - voting; resulting in 23% higher voter turnout in Boost precincts.
Digital & Social Video Series Campaign
Boosting Dreams
In celebration of Hispanic Heritage Month, Boost Mobile and New York’s Hot 97 Radio host, Laura Stylez, spoke to today's Hispanic heroes who are paving the way and boosting their dreams. Heroes deliver a unique Hispanic perspective on real issues they had to overcome to get where they are today.
Digital & Social Content Campaign
Keeping Tradition
Boost Mobile makes it easy to keep strong connections with the kings and queens in your life. Boost's multicultural strategy is to speak the culture.
National Advertising Campaign
Somos #WhereYouAt
In a wireless world of rules and restrictions, Boost Mobile presented the next phase of Unlimited (Sin Límite). Featuring Desiigner, Los Rakas, Scarface - Brothermob, Terry Kennedy and the entire Boost Mobile family. We Are (Somos) #WhereYouAt.
Advertising Campaign
Breathe Easy
Content and context were key to establishing the Torrance Memorial Lung Cancer Program as an authority in the field by providing supportive and helpful information, resources, and services to Breathe Easy.
Advertising Campaign
A Girl's Best Friend
Fierce competition in the greater Los Angeles area makes it important to drive outpatient volume to capture downstream revenue for oncology services. With new state-of-the-art technology, we focused on mammograms and created an integrated, multi-channel, push/pull strategy that drove women in for mammography screening.
Advertising Campaign
Listen to Your Heart
Why not use a multi-channel approach to market an online health risk assessment to grow new patients? Well, that is exactly what we did by building an engaging heart risk assessment to introduce our cardiac experts and their advice to customers with the goal of helping to prevent heart disease.
Julie Frausto © 2023